A magnet for new firms
More and more companies are moving to Adlershof
The current hotspot for new business arrivals is Wagner-Régeny-Straße, which heads north from Rudower Chaussee. The Adlershof Projekt’s sales team successfully divided a plot and sold it to four firms. What these companies have in common is their affinity with Adlershof’s sector clusters and their ability to forego large production areas, combined with a desire to set up in an appealing location.
Thus WINDnovation Engineering Solutions GmbH, an engineering specialist in wind turbine technology, raKaTec Entwicklungs- und Service GmbH, which sets up operations for a research institute, the engineering firm kba Architekten und Ingenieure GmbH, and the personnel services company VISSIO Servicegroup GmbH are all an excellent fit for this location.
ENASYS GmbH, an energy and automation technology company with good links in Adlershof, is also opening its new head office on Wagner-Régeny-Straße in a three-storey office building with space for manufacturing on the junction with Igo-Etrich-Straße.
Groß-Berliner Damm is also seeing changes. EBK Krüger GmbH, which used to be based in Teltow, is opening its new headquarters there. EBK Krüger is a production service provider for electromechanical components, accepting contracts from its clients to manufacture prototypes, small batches and also products at the end of their life cycle, allowing them to use up spare parts from larger firms. EBK Krüger thus fits in perfectly with Adlershof’s network of companies.
It probably won’t be long before EBK Krüger gains some neighbours, because the area used by them forms part of a plot covering 100,000 square metres on Groß-Berliner Damm which will also gain access from the rear in future, since Wagner-Régeny Straße is going to be extended to the north.
Ute Hübener, Adlershof Projekt GmbH’s Sales and Marketing Manager, feels that these examples all demonstrate “that small, high-class firms, that suit the location, are showing increasing interest in Adlershof”. In her opinion, this is due to the forward-looking collaboration between the Senate Administration departments for Urban Development and Business, which enabled the location’s development to get off the ground using funds from the State of Berlin as well as federal funds to promote regional infrastructure (“Gemeinschaftsaufgabe: Verbesserung der regionalen Wirtschaftsstruktur”, a national German programme for this). Even in difficult times, the temptation has been resisted to sell plots at any price, i.e. to firms that would not fit in with the location.
The media sector is also growing. The foundation stone for the Cross Media Centre (CMC) was laid in July 2016, a focal point for partnerships between companies and independent professionals from the media and communications sector where creative solutions can be developed. System 180 has also been added to the mix. This firm, which is particularly active in providing fair and exhibition space, took over the former Ideea hall and has now also opened a showroom. In order to allow even more firms from the media sector to set up shop here, a change has been made to the zoning rules for the area, and as a result, the concept of media is now understood more clearly than before to reflect present-day realities.
These are just some of the marketing successes that show the appeal that Adlershof has for firms of many different kinds. More companies will soon be opening here – after all, Ute Hübener and her team still have publicly owned plots to offer to firms that fit Adlershof’s profile.
by Emil Schweizer